SOCIAL MEDIA & HOSPITALITY CONTENT / DTLA
I create and manage social content for Engine Co. No. 28, a restaurant in Downtown Los Angeles. My work brings together food and cocktail photography, video, and the day-to-day work of running a themed restaurant social media account.
I create and manage social content for Engine Co. No. 28, a restaurant in Downtown Los Angeles. My work brings together food and cocktail photography, video, and the day-to-day work of running a themed restaurant social media account.
MY ROLE
Photography • Video & reels • Content planning • Captions • Publishing • Engagement • Analytics • Social Media Manager
Photography • Video & reels • Content planning • Captions • Publishing • Engagement • Analytics • Social Media Manager
THE APPROACH
Build content around the reasons people visit: food, drinks, brunch, the setting, and the people behind it. Alongside menu content, I develop stories around the chef, catering, and private events, then track performance to guide what comes next.
Build content around the reasons people visit: food, drinks, brunch, the setting, and the people behind it. Alongside menu content, I develop stories around the chef, catering, and private events, then track performance to guide what comes next.
CHEF STORY / Behind the scenes with Chef Manuel. Kitchen action, close-ups, and personality bring the people behind the menu into focus.
BRUNCH REEL / A quick breakfast edit pairing an on-camera opening with close-ups of the menu.
DTLA DINING / A location-led edit introduces Engine Co. No. 28 as part of the Downtown Los Angeles dining experience.
ON-CAMERA CONTENT / A UGC-style walkthrough connects the food, setting, and personality of Engine Co. No. 28.