AUSTIN ULRICH
Social Media • Digital Marketing • Content & Creative Strategy
San Clemente, California | austinulrich7@gmail.com
Social Media • Digital Marketing • Content & Creative Strategy
San Clemente, California | austinulrich7@gmail.com
PROFILE
Social media and digital marketing professional working across content production, paid media, ecommerce, and brand development. Experience includes managing hospitality accounts, creating automotive content, and building independent apparel brands.
Social media and digital marketing professional working across content production, paid media, ecommerce, and brand development. Experience includes managing hospitality accounts, creating automotive content, and building independent apparel brands.
EXPERIENCE
Engine Co. No. 28 / GiGi Hospitality Group
Digital Marketing Specialist & Content Producer | October 2025–Present
Led social strategy and original photo and video production across five hospitality brands. Used analytics and reporting to guide content, promotions, and brand direction. Since February 2026, my contract work has focused on Engine Co. No. 28, including food, chef, venue, event, and catering content.
Digital Marketing Specialist & Content Producer | October 2025–Present
Led social strategy and original photo and video production across five hospitality brands. Used analytics and reporting to guide content, promotions, and brand direction. Since February 2026, my contract work has focused on Engine Co. No. 28, including food, chef, venue, event, and catering content.
Independent Apparel Brands
Founder & Creative Director | March 2020–Present
Founded AnimeClout in 2020, which evolved into Shinraii. Launched Kawaii King in 2024 and consolidated Shinraii into it in spring 2026. Manage apparel graphics, garment selection, Shopify ecommerce, social media, content, and paid marketing. Develop AI-assisted promotional visuals and model mockups alongside real apparel photography.
Founder & Creative Director | March 2020–Present
Founded AnimeClout in 2020, which evolved into Shinraii. Launched Kawaii King in 2024 and consolidated Shinraii into it in spring 2026. Manage apparel graphics, garment selection, Shopify ecommerce, social media, content, and paid marketing. Develop AI-assisted promotional visuals and model mockups alongside real apparel photography.
Stissinco LLC
Digital Marketing Specialist | August 2019–Present
Work across content production, paid social, affiliate and influencer marketing, and email promotions. Monitor campaign and transaction data to inform creative and marketing decisions. Studio Stiss is my personal outlet for clothing concepts, graphics, and experimental edits.
Digital Marketing Specialist | August 2019–Present
Work across content production, paid social, affiliate and influencer marketing, and email promotions. Monitor campaign and transaction data to inform creative and marketing decisions. Studio Stiss is my personal outlet for clothing concepts, graphics, and experimental edits.
VIAIR Corporation
Creative Marketing Associate | October 2022–September 2023
Produced photography, video, social content, and marketing materials. Supported paid marketing and ecommerce initiatives, including development of the VIAIR Bike Shopify storefront and content for its separate account.
Creative Marketing Associate | October 2022–September 2023
Produced photography, video, social content, and marketing materials. Supported paid marketing and ecommerce initiatives, including development of the VIAIR Bike Shopify storefront and content for its separate account.
SKILLS & TOOLS
Social strategy • Photography & videography • Video editing • Creative direction • Meta advertising • Shopify • Ecommerce • Email marketing • Performance reporting
Adobe Photoshop, Illustrator, InDesign, After Effects, and Lightroom • CapCut • Meta Business Suite & Ads Manager • Mailchimp • Canva
Social strategy • Photography & videography • Video editing • Creative direction • Meta advertising • Shopify • Ecommerce • Email marketing • Performance reporting
Adobe Photoshop, Illustrator, InDesign, After Effects, and Lightroom • CapCut • Meta Business Suite & Ads Manager • Mailchimp • Canva
EDUCATION
University of California, Santa Barbara
B.A. Sociology, 2019 • Technology Management Certificate, 2019
University of California, Santa Barbara
B.A. Sociology, 2019 • Technology Management Certificate, 2019
CERTIFICATIONS
Meta Certified Digital Marketing Associate, 2022
Social Media Marketing Professional Certificate, Coursera, 2022
Measure & Optimize Social Media Marketing, Coursera, 2022
Meta Certified Digital Marketing Associate, 2022
Social Media Marketing Professional Certificate, Coursera, 2022
Measure & Optimize Social Media Marketing, Coursera, 2022