An anime-inspired streetwear brand built through original design and AI-assisted creative production.
CURRENT BRAND • FOUNDER & CREATIVE DIRECTOR • 2024–PRESENT
Brand strategy • Apparel design • Creative direction • Shopify ecommerce • Social media • Content creation
I launched Kawaii King in 2024 to explore how generative AI could support the development of an original apparel brand. Early sales through TikTok Shop helped move the project from a creative experiment into an ongoing business.
In spring 2026, I consolidated Shinraii into Kawaii King, bringing product development, content, and marketing together under one identity.
PRODUCT DESIGN & REAL-WORLD PHOTOGRAPHY
I create the apparel graphics in Adobe Photoshop and Illustrator and personally select the garments for quality, fit, and feel. To showcase the collection, I combine photography of real people wearing the clothing with AI-generated model mockups and AI-assisted promotional content. I direct the styling and visual presentation across both formats.
The photographs below show physical garments worn by real people.
AI-GENERATED MODEL MOCKUPS
Creative direction, outfit styling, and product presentation using AI-generated models. These images explore how the collection can appear across the storefront and promotional content.
APPAREL GRAPHICS & PRODUCT PROMOTION
A selected apparel graphic alongside a product-focused promotional layout, showing how I carry the design into the collection’s marketing.
BRAND IDENTITY & CHARACTER UNIVERSE
The Kawaii King character gives the brand a recognizable personality across the storefront, packaging, and social content. I direct AI-assisted character imagery and storytelling as part of a broader vision for an ongoing brand universe.
ECOMMERCE & BRAND DEVELOPMENT
I develop and manage the Shopify storefront, product presentation, social content, and marketing strategy, connecting the brand’s visual identity with the customer experience.
Kawaii King is an ongoing entrepreneurial project with early TikTok Shop sales. My current focus is refining the collection, strengthening the storefront, and developing a recognizable character universe through original apparel and AI-assisted storytelling.