Founder & creative lead
I built SHINRAII across apparel design, brand identity, social content, Meta advertising, and ecommerce. The work combined a hands-on creative role with responsibility for how the brand was marketed and sold.
The business began as AnimeClout in 2020 and evolved into SHINRAII. This case study features selected creative and documented results from both chapters. In spring 2026, I consolidated SHINRAII into Kawaii King.
Creative direction
I designed anime-inspired apparel graphics and built a visual identity around the collection. Product imagery highlighted the artwork; lifestyle photography showed the fit and styling.
Across social content and ads, I kept the product central and adapted the presentation to the format.
APPAREL AD CREATIVE / Product layouts, styling imagery, and graphic details introduce the collection in a compact promotional edit.
PRODUCT DEMONSTRATION / A short edit makes the phone case’s light-up effect immediately visible, turning a product feature into a clear social-media hook.
Customers & creators
I used customer feedback and creator content to show the apparel beyond a studio shoot. @thatdjvega featured the clothing in a post with 1,838 likes and 76 comments; @goddarduk appeared wearing the Lil Uzi × Pain tee.
“Best board shorts I own. Well worth it”
Sean G. · Product review, August 31, 2021
Sean G. · Product review, August 31, 2021
“They fit exactly like the chart says it does. Superb Quality”
Liam G. · Product review, August 31, 2021
Liam G. · Product review, August 31, 2021
Product-led social content
AnimeClout · 2020
Before SHINRAII, I introduced anime accessories through short product demonstrations. Motion and music made the LED phone case’s light-up effect immediately clear, giving the product a strong visual hook.
One archived post recorded 1,018,135 views. The original capture is included below.
From content to commerce
I built the brand across product design, creative direction, social media, Meta advertising, and ecommerce. Short product demonstrations made the offer easy to understand; apparel photography and customer content showed how it fit into everyday style.
This experience now informs Kawaii King, where I continue to develop the products, brand identity, content, and storefront.
Selected campaign totals and individual-post views are supported by separate archived captures above.