Creative work. Measurable performance.
At VIAIR, I connected paid social, product storytelling, and ecommerce. My work included Meta campaigns, performance reporting, photography and video, educational email content, product sheets, and development of the VIAIR Bike Shopify store.
My role
Paid social · Lead generation · Reporting · Ecommerce · Product marketing · Photography & video
Paid social · Lead generation · Reporting · Ecommerce · Product marketing · Photography & video
01 / Paid social & campaign results
1,146 leads from a selected lead-generation campaign.
22,022 link clicks from a separate traffic campaign.
22,022 link clicks from a separate traffic campaign.
A separate seven-month comparison reported 56.4% more Meta leads and a 34.7% relative increase in CTR (all) versus the prior seven-month period. Campaign objectives and reporting windows are presented separately below.
02 / Product photography & marketing
Product portraits, close-up footage, and clear sales materials translate technical equipment into useful visual content. This collection pairs product detail with installation photography, product sheets, and trade-show imagery.
PRODUCT DETAIL / Close-up filming highlights the compressor’s construction and key components, making a technical product easier to explore on social media.
03 / Customer education
How does a VIAIR compressor function?
I broke the topic into three approachable parts: the motor, piston and crank, and compressor head. Diagrams, concise explanations, and an everyday analogy help customers understand the product beyond its specifications.
04 / VIAIR Bike
Shopify development · Social content · Product demonstration
I developed the VIAIR Bike Shopify store within VIAIR, giving the cycling range a dedicated ecommerce presence. The work below brings the storefront and social reporting together with the TIC tire-inflation demonstration.
TIC PRODUCT DEMONSTRATION / A hands-on tire-inflation sequence shows the equipment in use, making its function clear through a practical product demonstration.
05 / Studio & automotive video
Two complementary video samples: a focused studio product edit and an automotive edit built around camera movement, close-ups, and rhythmic cuts.
STUDIO PRODUCT EDIT / Clean backgrounds and close-up framing bring the compressor assembly, fittings, and controls into focus.
AUTOMOTIVE EDIT / Camera movement, close-ups, and rhythmic cuts demonstrate my approach to short-form automotive storytelling.